
**TL;DR** - Answer Engine Optimization (AEO) different from SEO and most companies doing it wrong; data storytelling as competitive advantage; AI token cost structures explained.
1. If targeting voice search and featured snippets, implement FAQ schema and structured data markup
2. Practice data storytelling: for any important number, write the one-sentence takeaway before showing the chart
3. Model your token costs per user action - you will find that small UX changes can reduce costs by 30%+
**Example Prompt:**
Design an AEO strategy for a B2B SaaS company targeting enterprise procurement officers searching for software solutions.
| Pros | Cons |
|---|---|
| AEO is real and growing with voice search | Structured data markup is a technical SEO skill |
| Data storytelling is a learnable skill | Most analysts do not invest in communication training |
|---|---|
| Token cost modeling changes product architecture | Cost optimization can conflict with quality goals |