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AI2026-04-15

End of the price game , GTM starter kit , LI prospecting pla

Price is losing its role as the main driver of purchase decisions. Value perception now drives choice as consumers increasingly mix national brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ...
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End of the price game , GTM starter kit , LI prospecting pla
**TL;DR** - Commoditization of AI pricing accelerating; GTM starter kit for AI-native products; LinkedIn prospecting platform gets upgrade.

The 10-Second Pitch

  • AI model pricing falling 50-70% per year - cost advantage of building on AI eroding faster than expected
  • GTM (Go-To-Market) starter kit for AI products: positioning, pricing, trial, and expansion mechanics that work
  • LinkedIn new prospecting platform uses AI to identify decision-makers and personalize outreach at scale

Setup in 3 Steps

1. If pricing an AI product, assume 50% price compression per year and price accordingly

2. GTM starter kit frameworks worth applying to your own product, even if you are not an AI company

3. LinkedIn AI prospecting tools genuinely good - personalization at scale was not possible 2 years ago

**Example Prompt:**

Design a pricing model for an AI SaaS product that accounts for 50% annual price compression while maintaining margins.

Verdict

ProsCons
AI pricing compression real and acceleratingRewards early movers and punishes slow adopters

Price your AI products accordingly. Days of 10x pricing premiums over traditional software are numbered.

Related Dispatches
Put this into production
GTM frameworks applicable beyond AIEvery market is different
LinkedIn AI prospecting real productivity gainWorks best when your ICP already on LinkedIn