Marketing dashboards were built for humans. You log in, squint at charts, cross-reference metrics across tabs, build a mental model of what's happening, then decide what to do. It's slow, error-prone, and requires you to be in the loop even when nothing interesting is happening.
The agentic era offers a different model: your AI agent reads the raw data directly, builds a better mental model than you ever could, and acts on it. Toprank is the tool that makes that real.
Toprank is a Claude Code plugin with an OpenClaw adaptive layer that gives your AI agent direct OAuth-connected access to Google Ads, Meta Ads, and Google Search Console.
It surfaces findings in plain English with specific actions: "Pause 3 keywords burning $210/mo with zero conversions. Add 12 negative keywords. Increase bids 15% on 2 high-converters losing impression share."
No dashboards. No interpretation. Just the audit and the plan.
/plugin marketplace add nowork-studio/toprank
/plugin install toprank@nowork-studio
OAuth is handled by opening a browser tab to notfair.co — sign in once per platform, token stored in your OS keychain. No API keys to copy, no MCP bridge to configure.
Skills are namespaced: `/toprank:google-ads-audit`, `/toprank:seo-analysis`, `/toprank:meta-ads`, `/toprank:geo-optimizer`.
Toprank includes an OpenClaw adaptive layer under `openclaw/` — give the repo to OpenClaw and it spins up a persistent background SEO agent that:
It's not a one-shot tool. It's a background worker that improves your search presence over time without you touching it.
While traditional SEO focuses on Google ranking, Toprank's `geo-optimizer` skill addresses the newer problem of AI search engines — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. It scores your content's citeability for AI responses (0-100 GEO Score), rewrites content to improve AI citation likelihood, and produces per-engine strategy for each AI search surface.
If you're running ad campaigns yourself, you know the time sink: Monday morning reviews, Thursday optimization passes, weekend analysis. Toprank compresses all of that into a conversation. "What's hurting my Google Ads performance?" -> specific diagnosis + specific fixes -> "Do it all." -> changes applied, reversible within 7 days.
For agencies managing multiple accounts, the OpenClaw adaptive layer means each client gets a persistent SEO agent tailored to their account — no dashboard juggling, no reporting overhead.